Abstract: Based on the literature review, this study discussed the relationship of social network, market information processing and new venture performance. Based on the data of 154 samples in Xi’an High Technology Zone, tested the roles of personal network and business network. The study concluded that: Personal networks and business network have different roles on the process to market information acquisition and utilization. For the market information acquisition, Business networks have a more active role; for the market information utilization, personal networks have a more active role. While, market information processes have a positive impact on new venture performance.

摘要： 摘要： 本文探讨了社会网络和市场信息对创业企业绩效的影响，并以西安高新技术产业开发区154家创业企业的调研数据为依托，实证检验了个人网络和商业网络在这个过程中所起到的作用。研究结果显示，个人网络与商业网络对市场信息获取与利用的过程具有不同的作用，对于市场信息的获取，商业网络具有更加积极的作用，而对于市场信息的利用，个人网络则具有更加积极的作用。市场信息的获取正向影响市场信息的利用，而市场信息的利用对新创企业绩效有显著的正向影响。这些结论为创业实践中对于个人网络和商业网络作用的认识，以及市场信息获取与利用的关系提供了相应的管理启示。

关键词: 市场信息处理, 个人网络, 商业网络, 创业绩效, Market information processing, Personal network, Business network, Entrepreneurial performance