Abstract: :In today's economic environment, the ecological embedding and new product development of platform economy technology-based entrepreneurial enterprises have become key issues for enterprise development, which is both a challenge and an opportunity. On the one hand, in the process of ecological embedding, the market positioning of science and technology-based entrepreneurial enterprises is ambiguous, and it is difficult to accurately grasp the target customer groups, which puts them in a passive position in the market competition; the organizational structure is imperfect, and the coordination among departments is poor, which affects the operational efficiency of the enterprise, resulting in the enterprise's own development being limited, and it is difficult to establish an effective linkage with the other participants in the platform; the innovation resources are insufficient, and it lacks sufficient funds, talents and technical support. and technical support, making it easy for enterprises to deviate from the strategic goals of the platform enterprise in the process of ecological embedding. On the other hand, platform eco-embedding shortens the distance between enterprises and the upstream and downstream of the supply chain, and through multi-body interaction, enterprises can capture market demand more keenly and discover more business opportunities and new business forms. Firms can also leverage the reputation of the platform to enhance the legitimacy of new products. Existing scholars mainly analyze from a separate opportunity or resource perspective, but the independent perspective does not fully respond to the complex process of ecological embedding's effect on the integration of internal and external opportunity resources of enterprises, therefore, this paper integrates the integration of opportunity resources with embedding theory, and takes dynamic capabilities as a carrier to comprehensively consider the complex process of ecological embedding's effect on science and technology entrepreneurial enterprises. An empirical analysis was conducted on 365 technology-based entrepreneurial enterprises, and the results of the study show that: there is an inverted U-shaped relationship between ecological embeddedness and new product development performance; there is an inverted U-shaped relationship between ecological embeddedness and opportunity resource integration capability, and external opportunity resource integration capability has a significant positive effect on new product development performance; technological complexity has a positive moderating effect on the relationship between ecological embeddedness and new product development performance; and there is no significant effect on the relationship between ecological embeddedness and opportunity resource integration capability. Technical complexity has a positive moderating effect on the relationship between ecological embeddedness and new product development performance, and has no significant effect on the relationship between ecological embeddedness and external opportunity resource integration capability. The results of the study have certain theoretical contributions. Firstly, taking “newborn and weak” science and technology-based entrepreneurial enterprises as the research object is in line with the logic of platform ecological value co-creation, and at the same time, it is able to deeply explore the specific role of ecological embeddedness in the three dimensions of industrial chain, complementary products, and ecological resources embedded in the development of new products of enterprises. Secondly, the opportunity resource integration capability is introduced as a mediating variable. The original view is mainly based on the opportunity perspective or resource perspective, ignoring the complex process of the two under ecological embeddedness, and the opportunity-resource integration capability can make up for this, which can systematically and dynamically analyze the entrepreneurial performance of science and technology-based entrepreneurial enterprises under ecological embeddedness. Finally, technological complexity is introduced as a moderating variable. The exogenous driver of the degree of ecological embeddedness is considered, which further enriches the contextual study of ecological embeddedness of technology-based entrepreneurial enterprises.

摘要： 生态嵌入是科技型创业企业进行新产品开发的有效途径。基于嵌入性理论，以365家科技型创业企业为样本数据进行实证分析，检验了生态嵌入与科技型创业企业新产品开发绩效的关系、机会资源一体化能力的中介作用以及技术复杂性的调节作用。研究发现，生态嵌入对新产品开发绩效存在倒U型关系；生态嵌入对机会资源一体化能力存在倒U型关系，而外部一体化能力对新产品开发绩效存在显著正向影响，内部一体化能力对新产品开发绩效作用不显著；技术复杂性显著调节生态嵌入与新产品开发绩效间的关系，对生态嵌入与机会资源一体化能力调节作用不显著。研究结论弥补了生态嵌入情境下机会资源一体化的相关理论缺口，同时也为科技型创业企业如何提高新产品开发绩效提供了指导。