Studies in Science of Science ›› 2026, Vol. 44 ›› Issue (4): 780-791.

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How Can Traditional Craftsmanship Enterprises Achieve Breakthrough Innovation through Digital Intelligence? — A Case Study Based on Luzhou Laojiao

  

  • Received:2025-03-24 Revised:2025-08-21 Online:2026-04-15 Published:2026-04-15

传统工艺企业如何借助数智化实现突破性创新———基于泸州老窖的案例研究

曹磊1,杜勇2,王铁勋1   

  1. 1. 同济大学经济与管理学院
    2. 西南大学经济管理学院
  • 通讯作者: 杜勇
  • 基金资助:
    国家自然科学基金面上项目“机构共同持股下的实体企业影子银行化同群效应:表征识别、驱动机理与经济后果”;2023年度重庆市社会科学规划项目“西部陆海新通道建设”重大项目“西部陆海新通道沿线物流跨部门数字化协同监管体系研究”;重庆教委科学技术研究项目2023年重点项目“工业互联网推动重庆市制造企业数字化转型的动力机制与制度创新研究”

Abstract: How traditional craftsmanship enterprises can achieve breakthrough innovation through the power of digital intelligence is of great significance for their adaptation to the digital wave. Based on the theory of digital innovation, this paper analyzes the mechanism of the breakthrough innovation process of traditional craft enterprises driven by digital intelligence through a case study of Luzhou Laojiao. The research finds that: (1) Traditional craft enterprises achieve breakthrough innovation through digital intelligence primarily by undergoing three core phases: foundational reshaping, heritage-oriented translation, and extension-oriented renewal. In essence, this process centers on heritage-driven innovation, leveraging digital–intelligent technologies and tools to facilitate the enterprise’s transition from a traditional craft system to a digital–intelligent craft system. (2) The "support-drive" mechanism of digital innovation is the key mechanism for digital intelligence to drive the breakthrough innovation of traditional craft enterprises. That is, digital intelligence promotes enterprises to break through the cognitive limitations and capability barriers of traditional crafts in the digital economy era through the interactive action of organizational support and technological drive, achieving breakthrough innovation. The research conclusions can provide new insights for the innovative development of traditional craft enterprises in the digital economy era and help to expand the theoretical research on breakthrough innovation and digital innovation.

摘要: 传统工艺企业如何借助数智化的力量实现突破性创新,对其适应数字化浪潮具有重要意义。本文基于数字创新理论,通过对泸州老窖的案例研究,分析了数智化驱动的传统工艺企业突破性创新过程机理。研究发现:(1)传统工艺企业利用数智化实现突破性创新主要经历基础性重塑、传承式转译与延拓性赋新三个核心环节,其本质是以传承创新为核心,利用数智技术与数智工具助力企业完成传统工艺体系向数智工艺体系的创新转变。(2)数字创新的“支撑—驱动”机制是实现这一创新转变的关键,即数智化通过组织支撑与技术驱动的交互作用,推动企业破解传统工艺在数字经济时代传承创新的认知局限与能力障碍,实现突破性创新。研究结论可以为数字经济时代的传统工艺企业创新发展提供新的见解,并有助于拓展突破性创新与数字创新的理论研究。

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