Abstract: Drawing upon organizational design and knowledge governance theory, effective process formalization is conducive to new product creativity, using 206 Chinese firms as the research objects, first test the direct effect of process formalization on new product creativity, and then further analysis the moderating role of knowledge governance, environmental dynamism, and the interaction of them in the relationship between process formalization and new product creativity. Results show that process formalization is positively related to new product creativity; formal knowledge governance negative moderate the relationship between process formalization and new product creativity, while informal knowledge governance positive moderate the relationship between them. Moreover, the three-way interaction effort of process formalization, formal knowledge governance and environmental dynamism is positively related to new product creativity. Implications and suggestions for future research are provided.

摘要： 基于组织设计和知识治理理论，在动态不确定性环境下，企业流程正式化、知识治理机制与外部环境的有效交互对新产品创造力有积极的影响。在直接检验流程正式化与新产品创造力关系的基础上，深入分析并检验了两种不同类型知识治理与外部环境的相互作用对上述关系的调节作用。以206家中国企业为研究对象的实证结果发现：流程正式化正向促进新产品创造力；正式知识治理负向调节流程正式化与新产品创造力之间的关系，而非正式知识治理正向调节流程正式化与新产品创造力之间的关系；流程正式化、正式知识治理与环境不确定性的三项交互与新产品创造力正相关。研究结论不仅揭示了正式流程影响创造力的作用机理，并明确了这一影响过程的边界条件。