Abstract: Under the background of digital rural governance and rural vitalization, enhancing farmers' digital literacy and digital capabilities is important to promote continuous poverty reduction in rural areas. As an important innovative group for rural economic development, rural entrepreneurs with digital literacy can use digital technologies for knowledge learning and technological innovation, apply digital technologies to production and business activities, enable the dividends brought by technological development to benefit rural areas, enhance social well-being, and realize the transformation from “digital governance” to “digital good governance” in rural areas. Technical risks and ethical and moral issues accompany the application of digital technology. Existing studies seldom pay attention to the ethical and moral issues of rural entrepreneurs in the application of digital technology and whether they bear social responsibilities such as poverty alleviation and environmental protection, and the impact of digital literacy of rural entrepreneurs on technology for social good is still lacking in theoretical induction and in-depth analysis. Technology for social good contributes to advancing rural revitalization, and improving the digital literacy of farmer entrepreneurs is an important measure to promote governance of digital villages. Baced on resource-based review, this paper takes rural entrepreneurs from 18 provinces in China as research samples and empirically examines the influencing mechanism of rural entrepreneurs' digital literacy on corporate technology for social good by adopting the survey method. The results show that (1) The digital literacy of rural entrepreneurs has a significant positive promoting effect on the technological goodness of enterprises, and digital literacy is an important factor driving rural entrepreneurs to carry out technological goodness activities of enterprises. (2) Secondly, compared with male entrepreneurs, the promoting effect of digital literacy of female rural entrepreneurs on technological goodness will be enhanced. That is, after the improvement of their own digital literacy, female rural entrepreneurs are more willing to carry out entrepreneurial behaviors of technological goodness of enterprises. (3) Social value perception plays a partial mediating role in the relationship between digital literacy and technological goodness of enterprises. Based on the above research, this paper expands the research on the driving factors of enterprise technology for social good from the perspective of entrepreneurs' personal characteristics, pays attention to the actor level, explore the motivation of different actors to participate in technology for social good. In addition, this paper also constructs the influence mechanism of “digital literacy - social value perception - enterprise technology for social good”, improves the research on the action mechanism of enterprise technology for social good, and provides theoretical reference for digital rural governance. First of all, the government should improve the digital literacy level of rural entrepreneurs in an all-round and multi-channel way, so that rural entrepreneurs can use digital technology to revitalize the countryside and serve the local economy, keep the bottom line of science and technology ethics, and practice the concept of science and technology for good. Secondly, incentive policies should be formulated for rural female entrepreneurs, and attention should be paid to the cultivation of female digital literacy. Finally, we should strengthen the social value guidance of rural entrepreneurs, cultivate their awareness and ability to proactively solve social problems, and improve their social value perception ability.

摘要： 科技向善助力乡村振兴，提升农村创业者的数字素养是推动数字乡村治理的重要措施。本研究以来自全国18个省份的农村创业者为研究对象，采用问卷调查的研究方法，实证检验了农村创业者数字素养对企业科技向善的影响机制。研究发现：（1）农村创业者数字素养能够显著促进企业科技向善；（2）相较于男性农村创业者，女性农村创业者数字素养对企业科技向善的促进作用会更明显；（3）社会价值感知在农村创业者数字素养与企业科技向善之间起部分中介作用。研究结论对提升农村创业者数字素养和加强数字乡村治理具有重要的理论价值和实践意义。