Abstract: The process of enterprise digital transformation is the reconstruction of production modes, business models, and industrial forms, as well as the promotion of enterprise core values. How to better implement digital transformation and enable high-quality development in traditional manufacturing industries has always been a challenging issue in both practice and theoretical research of Chinese manufacturing enterprises' transformation. Based on theoretical review and practical induction, this research classifies feasible paths of enterprise digital transformation into three orientations: technological production, business models, and organizational structure. Using text mining methods, this research classifies Chinese manufacturing enterprises.Using the entropy weight-TOPSIS comprehensive evaluation method, this research evaluates the performance increments brought by different transformation paths, and explores the impact of different transformation paths on comprehensive enterprise performance based on the Bayesian linear regression model. The research findings show that the digital transformation path most favored by sample manufacturing enterprises is business model-oriented; however, the technological production-oriented digital transformation path has the most significant positive impact on comprehensive enterprise performance growth, being the source of long-term competitive advantage for manufacturing enterprises. This research expands the technical methods and theoretical achievements in the field of digital transformation research, providing theoretical support and path references for the digital transformation and upgrading of manufacturing enterprises in China.

摘要： 企业数字化转型的过程，是生产方式、商业模式和产业形态的重构，也是企业核心价值的提升。传统制造业通过何种路径才能更好地实施数字化转型、赋能企业高质量发展，一直是我国制造业企业转型实践及理论研究亟待解决的难题。本研究基于理论梳理与现实归纳，将企业数字化转型的可行路径划分为技术生产、商业模式与组织架构三种导向，运用文本挖掘方法将我国制造业企业进行分类，同时运用熵权-TOPSIS综合评价法评估不同的转型路径为企业带来的绩效增量，最后基于贝叶斯线性回归模型探究不同转型路径对于企业综合绩效的影响。研究发现：制造业样本企业最倾向采取的数字化转型路径为商业模式导向；技术生产导向的数字化转型路径对企业综合绩效增长的促进作用最大，是制造业企业长期竞争优势的来源。本文扩充了数字化转型研究领域的技术方法与理论成果，为我国制造业企业的数字化转型升级提供理论支持与路径参考。