Abstract: Abstract: Based on the resource orchestration theory, this study examines the mechanisms through which AI technology integration influences different types of sustainable product innovation (SPI) using a sample of 298 firms. It further explores the mediating role of digital platform capabilities. The findings reveal that AI technology integration positively affects both functional and systems SPI, with a stronger impact on systems SPI. AI technology integration also positively influences both consumer and customer digital platform capabilities. Consumer digital platform capability positively affects both functional and systems SPI, with a stronger impact on functional SPI. Customer digital platform capability positively affects both functional and systems SPI, with a stronger impact on systems SPI. Furthermore, consumer digital platform capability mediates the relationship between AI technology integration and functional SPI, while customer digital platform capability mediates the relationship between AI technology integration and systems SPI.

摘要： 摘要：基于资源编排理论，通过298家企业样本数据检验了人工智能技术嵌入对不同类型可持续产品创新的作用机制，并探究了数字平台能力的中介作用。研究发现：人工智能技术嵌入对功能型可持续产品创新、系统型可持续产品创新均具有正向影响，且对系统型可持续产品创新的影响更强烈；人工智能技术嵌入对消费者数字平台能力和客户数字平台能力均具有正向影响；消费者数字平台能力对功能型可持续产品创新、系统型可持续产品创新均具有正向影响，且对功能型可持续产品创新的影响更强烈；客户数字平台能力对功能型可持续产品创新、系统型可持续产品创新均具有正向影响，且对系统型可持续产品创新的影响更强烈。进一步地，消费者数字平台能力在人工智能技术嵌入与功能型可持续产品创新之间起中介作用，客户数字平台能力在人工智能技术嵌入与系统型可持续产品创新之间起中介作用。