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Research on co-evolution mechanism of multi-dimensional capability catch-up of latecomer firms under digitalization
ZHANG Na-Na
2022, 40 (11):
2001-2009.
The rapid popularization of digital technology has brought great changes to the internal and external environment of enterprises. At this stage, enterprises urgently need to build dynamic capabilities to cope with the dynamic changes of the internal and external environment. As late-developing enterprises with backward technology, management and market, how to build dynamic capabilities through the co-evolution of technology, management and market capabilities has become the key for late-developing enterprises to deal with digital challenges at the present stage. Based on this, this study adopts the method of case study, taking Huawei Company of China as the research object, by tracking the technological learning, managerial learning and market expansion in the process of catch-up of Huawei, to explore the co-evolution mechanism of its management capability, technical capability and marketing capability. It is found that, first of all, the co-evolution of “management-technology-market” capability promotes late-developing enterprises to form dynamic capabilities to cope with environmental shocks, in which management capabilities provide management basis for the accumulation of technology and marketing capability, then, technology provides a product basis for the accumulation of marketing capabilities, and marketing capabilities have a resource-feeding effect on the technology and management capabilities of late-developing enterprises. Secondly, technological learning, managerial learning and market expansion are important channels for late-developing enterprises to acquire and improve their technology, management and marketing capabilities. Finally, at different catch-up stages, the capability accumulation of late-developing enterprises depends on differentiated technological learning, managerial learning and market expansion strategies. The catch-up process of the case enterprise shows that the case enterprise realizes the co-evolution of three-dimensional capability and sustained catch-up through technological learning, managerial learning and market expansion. Specifically, the stage evolution characteristics of its technological learning action are as follows: technological learning caused by product imitation, technological learning caused by product improvement, technological learning caused by technology application and promotion, and technological learning caused by global innovation network. The stage evolution characteristics of its managerial learning action are as follows: product quality improvement-oriented managerial learning, organizational (institutional) construction-oriented managerial learning, process improvement-oriented managerial learning, and process integration-oriented managerial learning. The stage evolution characteristics of its market experience accumulation are as follows: the experience accumulation from the low-end market, the experience accumulation from the middle-and high-end market, the experience accumulation from the international mid-and low-end market, and the experience accumulation from the international high-end market. For the late-developing enterprises to formulate the catch-up strategy at the present stage, the main management implications of this study are as follows: first, in response to the dynamic environment under the digital environment, late-developing enterprises should pay attention to promoting the co-evolution of multi-dimensional capabilities; secondly, for different catch-up stages, late-developing enterprises should formulate corresponding strategies to improve their management, technology and marketing capabilities according to the characteristics of their stages. Finally, late-developing countries should provide domestic enterprises with supporting policies that contribute to the co-evolution of their multi-dimensional capabilities, and promote late-developing enterprises to achieve the co-evolution of management, technology and marketing capabilities, so as to comprehensively promote late-developing enterprises to achieve sustained catch-up.
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