Abstract: Based on the agenda setting theory and technology acceptance model, this research utilizes deep learning and text analysis method to explore the state, causes and effective road to construct meta-universe public cognition from the two levels of information transmission and reception. By analyzing the meta-universe news and user’s comments data from 2021-2023, this research reveals the meta-cosmic agenda communication is a game involving multiple agents, and the secondary communication of information by opinion leaders dominates the formation of public emotional cognition. The content of the media agenda does not coincide with the focus of public comment and contrary to the news, the sentiment of user comments is negative, which is due to the interaction of multiple external variables such as policy culture, which affect the perception of technological usefulness and ease of use. This paper analyzes the “user element” of meta-universe from multiple angles and at a deep level, which provides reference for the new quality productivity forces integration of meta-universe innovation and development, meta-universe policy formulation, product innovation and content publicity.