关键词: 互联网, 创业决策, 创业绩效, probit模型

Abstract: Using the data from 2014 to 2018 of China's family tracking survey, using the binary choice model probit, this paper studies the impact and difference of Internet use on entrepreneurial decision-making and entrepreneurial performance of urban and rural families. (1) From the perspective of entrepreneurial probability, Internet use increases the probability of urban and rural families to start businesses; (2) From the perspective of entrepreneurial performance, Internet use improves the entrepreneurial performance of urban families, but has no significant impact on the entrepreneurial performance of rural families. (3) The intermediary effect analysis shows that the effects of information acquisition, social capital and financing acquisition have different impacts on urban and rural families in entrepreneurship, among which the effect of social capital on rural families is greater than that of urban families, while the information acquisition and financing acquisition of urban families are greater than that of rural families. In the future, we should pay attention to the construction of Internet entrepreneurial information channels, reduce the digital gap between the city and the countryside, and pay attention to the promotion effect of Internet on entrepreneurship in maintaining social network and financing.

Key words: Internet, entrepreneurial decision-making, entrepreneurial performance, probit model