关键词: 全球价值链, 颠覆性创新, 创新生态系统, OLED, 三星显示

Abstract: With the deepening of economic globalization and the synergy of complex scientific and technological innovation, it is of great significance to study the disruptive innovation strategies and mechanisms of enterprises embedded in the global value chain scenario. Based on the existing needs and research gaps, the theoretical analysis of the internal relationship between disruptive innovation and corporate innovation ecosystem is firstly conducted, and a model of corporate disruptive innovation ecosystem under the global value chain is constructed. Secondly, the leading company in the OLED industry, Samsung Display in Korea, is taken as the research object, and this article then focuses on its strategy to build and shape the OLED global value chain to integrate global innovation elements, and build an innovation ecosystem to promote OLED disruptive innovation as well as its commercialization. Combining market and technological innovation performances, it shows that Samsung Display's establishment of core technology platforms in the innovation ecosystem, embedded modular innovation strategies, and promotion of multi-core enterprise value chain synergy are important factors in successfully achieving OLED disruptive innovation and its commercialization. Finally, a series of countermeasures and suggestions are put forward to enhance the global value chain competition position of China's OLED companies and build a disruptive innovation ecosystem.

Key words: Global Value Chain, Disruptive Innovation, Innovation Ecosystem, OLED, Samsung Display